Top 5 Virtual Fitness Programs in Brazil: Q2 2023 Performance

In the second quarter of 2023, the top 5 virtual fitness programs in Brazil demonstrated varied performance metrics on a unified platform. Here's an overview based on data from Sensor Tower.

Hábito Presente saw a dynamic trend in weekly downloads, starting at around 102K in late March and fluctuating throughout the quarter, peaking at approximately 111K in mid-June. The app maintained a strong user base with weekly active users growing from 571K at the end of March to a high of 887K in mid-June, before slightly declining to 833K by the end of the quarter.

fitpro experienced relatively consistent weekly downloads, averaging between 75K and 90K. Despite this stability in downloads, fitpro's weekly active users showed a notable decline from around 2.4M at the end of March to 1.6M by the end of June.

Strava: Run, Bike, Hike displayed steady weekly revenue, hovering around $50K to $57K throughout the quarter. Weekly downloads for Strava fluctuated, starting at about 54K and ending at 55K. The app's weekly active users also showed some variation, beginning at 833K and ending slightly higher at 855K by the end of June.

HryFine maintained a steady download rate, with weekly figures ranging from 38K to 46K. Its weekly active users remained fairly stable as well, starting at 331K in late March and ending at 311K by the close of the quarter.

Jolly Steps showed a significant increase in weekly downloads, beginning with 2.5K in mid-April and peaking at around 90K in late May. The app's weekly active users followed a similar trend, starting at 1.5K and increasing to approximately 53K by the end of June.

These insights are based on data from Sensor Tower. For more detailed information and further analysis, visit Sensor Tower.